SBWire

SBWire Quality Score algorithm ranks press releases by quality.  Press Releases who achieve a higher quality score are placed in more visible locations on SBWire, distributed by more methods and received by a larger audience.

SBWire Quality Score factors in over a hundred aspects of your press releases quality.  To achieve the highest placement on SBWire, and to ensure your press release is sent to subscribing journalist, bloggers and interested viewers, we recommend you focus on the following areas.

- Make sure your press release is newsworthy: All too often, small businesses distribute press releases mainly with the goal of getting their name out to the public quickly. In many cases, they create press releases with little newsworthy content or content which is basically an advertisement.

Journalists tend to not cover companies who choose to use such tactics. Remember, most journalists receive thousands of press releases a week. Providing them with newsworthy content is essential to your success.

- Provided detailed and complete information: It is important that Journalist be able to get the important details from your press release quickly. A journalist will expect that within the first paragraph, called the “lead paragraph”, of your press release they will be able to answer the following questions, who, what, when and when appropriate, how.  Make sure the content is easy to read and understand by all audiences.

- Focus on creating a catchy headline: Your headline should grabs the attention of the reader while staying away from hype and direct calls to action (sales).

- Make sure our press release follows standard press release formatting: Including a quality lead paragraph, several detailed following paragraphs and an easy to read boilerplate or about us paragraph.

- Write Content for Journalists: Press releases are a useful tool for search engine optimization and attracting the general public, but your focus should always be on journalist, bloggers and other members of the media.   Do not include direct sales pitches or write the press release in the first person perspective.

- Take advantage of SBWire’s multimedia distribution service:  Add videos, audio, photos, web links and documents to your press release.  

- Use SBWire’s search engine optimization tools:  Add features such as keywords, custom description tags, custom HTML headlines, custom URLs.

- Use SBWire’s Geo-tagging service: Help search engines better classify your press release based on your location.

- Include detailed contact information: You should include the contact information for your media relations contact or department.  We have found that press releases that list an actual individual for the media relations contact achieve higher contact rates. For your media relations contact person or department, include their name, job title, company name, email address and if possible telephone number.